Gareth Winter

I have the body clock of a milkman and have inherited a cycling addiction from my parents and grandparents. (I know this is the worse Tinder bio ever.)

The Winter family have lived a life behind bars for three generations, this blog is my journey through cycling culture, sharing stories from the road.

As a Senior Creative at Sky, I direct promo's and films. I have had the privilege to work with Team Sky, British Cycling and Team Wiggins - helping them achieve the goal of transforming the UK into a cycling nation.

If you’d like to work or ride together, get in touch.

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The rulebook according to G (Gareth, not Geraint).

Rule 1

Find individuality in conformity.

Rule 2

Execute your style flawlessly across the board, kit, bike, position, demeanour, etiquette.

Rule 3

Your bike is an extension of you, customise accordingly. 

Rule 4

A chain is only as strong as its weakest link, its your responsibility to help and guide new members.

Rule 5

Style and suffering go hand-in-hand.

Rule 6

Cycling is a way of life, not a leisure activity.

Rule 7

Be goal oriented, keep moving forward.