Gareth Winter

I make films that bring cycling fans closer to their heroes, I have worked with Team Sky, British Cycling and Team Wiggins. This year I will be focusing on the stories of up-and-coming riders, and unique individuals.  

As a Creative at Sky, I direct promo's and brand films, work with executives to help them communicate a pitch or big idea, connect and enthuse employees, shareholders and customers.

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The Winter family have lived a life behind bars for three generations, this blog is my journey through cycling culture, sharing stories from the road.

I carry a Yashica Mat 120mm medium format camera everywhere. I love shooting portraits that capture the romance of cycling, exposed on film these images feel like moments in time.

The seven cycling 'rules' I live by.


Rule 1

Find individuality in conformity.


Rule 2

Execute your style flawlessly across the board, kit, bike, position, demeanour, etiquette.


Rule 3

Your bike is an extension of you, customise accordingly. 


Rule 4

A chain is only as strong as its weakest link, its your responsibility to help and guide new members.


Rule 5

Style and suffering go hand-in-hand.


Rule 6

Cycling is a way of life, not a leisure activity.


Rule 7

Be goal oriented, keep moving forward.